Tony Lotven
Director of Communities Management

Tony brings more than 20 year of business, marketing, communications, and audio production experience to The NewSof Group.

Prior to joining our team, Tony spent much of his career in the apparel, gift, advertising, and advertising-specialty industries. After graduating from the University Missouri, he gained recognition nationally as a manufacturers' representative, a "Top 100" decorated-apparel business owner, and a marketing and creative consultant. Tony has worked with hundreds of clients and businesses, ranging from small retail outlets to large manufacturers to world-class apparel companies. His clients have included Calvin Klein, Tommy Hilfiger, and Caterpillar International. He is a contributing editor for Impressions Magazine.

Tony is also a life-long accomplished musician, skilled as both a performer and audio producer. Tony has experience in production of original music and creative audio advertising. He is a member of Broadcast Music International (BMI).