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Technical staff Jonathan P. Edstrom PhD.
Senior Programmer
jedstrom@newsof.com
Much of John's career as a neurobiologist has revolved around developing computer applications on a wide variety of operating systems and computers for research for the past 20+ years. For example, he has written an asynchronous, multi-threaded application under DEC UNIX with an X11 Motif GUI to interactively co-ordinate and control the remote gathering and local storage of electrophysiological data acquired on a Motorola VMEbus computer with OS-9 (A UNIX-like operating system for real-time applications), the taking of video micrographs with an MS-Windows 3.1 computer, and the recording of typed notes and records of experiments which were all stored in an SQL database.
John maintains a significant interest in the technology underlying the World Wide Web and creating highly interactive web sites including the initial library section, at the Hatfield Marine Science Center. He created the prototype 'MatheMatrix' site, a Perl-driven site assisting math teachers meet teaching standards (http://kids.hmsc.orst.edu). He has also developed Perl-driven secure e-commerce retail sites.
John is one of the founders of the Quickdraw Animation Society in Calgary. QAS (http://www.awn.com/qas/ ) an artist-run center devoted specifically to the art of animation. Since its inception in 1984, John has served in a variety of board roles including, Treasurer, Secretary, and President of the society.
John holds his PhD from the University of Saskatchewan with Postdoctoral studies completed at the University of Calgary in Neurophysiology. Prior to working with NewSof John has worked at Oregon State University and the University of Calgary back to top
Brian D. Schieber M.S.
Senior Programmer
brian@newsof.com
Brian Schieber comes to NewSof with over 15 years of experience as a software developer, analyst and researcher. In Seattle he's worked as a "dotcommer" for two startups, developing Internet solutions on UNIX and Windows platforms and a variety of languages. Prior to coming to Seattle in 1999, he lived in Maryland and San Diego, working as an oceanographer, software developer and science analyst for NASA and Scripps Institution of Oceanography. He was a key investigator in oceanographic bio-optics and satellite-based remote sensing and has spent many days at sea. His research took him to both poles plus tropical and temperate regions. He has a Masters Degree in Biological Oceanography and a Bachelors Degree in Computer Science.
Brian lives on Vashon Island outside of Seattle in the middle of Puget Sound. He is an avid year-round motorcyclist and is a motorcycle safety instructor. back to top
David Halpin
Project Manager
halpin@newsof.com
David is currently a Project Manager with The NewSof Group a Seattle-based consulting company focused on the application of technology for health-related strategies and program development.
Previous to The NewSof group David worked with Washington Mutual Bank on new technology installations. David performed data integrity analysis, led user-training sessions and did module programming using Fox Pro technologies. Prior to his work with Washington Mutual David worked with HBSI (now Solucient) a company providing tools to analyze clinical, cost and patient perception outcomes. David was the Market Research Lead, providing marketing research and analysis and marketing program recommendations. David was also a Project Lead for HBSI's signature product, HBSI EXPLORE, leading a team of software engineers, clients and data analysts in programming the data-sharing module. While at HBSI David had extensive client contact with major health systems such as Voluntary Hospitals of America and Catholic Health Systems.
Prior to his work with HBSI David was the Director of Marketing for Bridge Street Funding, a financial services firm. In this position David performed extensive primary and secondary research while establishing new target markets and marketing strategies. David also established a client retention program based on installing new technologies at client sites.
David holds a BS in Business Administration from Boston University. back to top
Wendy Graff MSPH, MA,
Senior Consultant
wendy@newsof.com
Wendy Graff serves as a senior consultant with the NewSof Group. The primary of her efforts during the past year have been the around client and project management. Her major projects have been the development of The Virtual Teachers Lounge, an online support community for teachers throughout the State of California to support their adoption of the nutrition education, and Meals Matter, a tailored nutrition education and menu planning service. Prior to her work with NewSof, Wendy was the Principal Owner of Graff & Associates, a management consulting company with expertise in project management; writing (print and digital); organization development; facilitation and team building; program development, Implementation and evaluation; curriculum and training design and Implementation; research and analysis.
Ms. Graff also worked as the Community Services Coordinator, for the Center for Health Promotion, Group Health Cooperative of Puget Sound where she developed and consulted on worksite health promotion; managed community collaborations including national and regional conferences; designed, implemented and evaluated numerous community health education programs. Other positions she has held include, Health Education Coordinator at the Institute on Aging, University of Washington, Genetic Disease Program Administrator, at the California Department of Health Services, Berkley, Project Director/Education for the Association of Western Hospitals, San Francisco, CA and as a Project Coordinator, for Planned Parenthood Association, San Diego, CA.
Wendy holds a Masters Degree in Sociology from the University of Washington and a Masters Degree In Health Education from the University of California, Los Angeles.
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Suzanne A Williams
Director Marketing/Communications
suzanne@newsof.com
As a marketing consultant in the preventive healthcare arena, Suzanne brings over 13 years of diverse and demonstrated experience in the marketing of health promotion and disease management programs across multiple mediums.
In addition to her work with NewSof, Suzanne's key clients include; The Mayo Clinic and Health Scout. Previously, Suzanne served as Marketing and Communications Manager for Lexant Inc, a hi-tech provider of population-based, personalized health improvement programs delivered through multiple mediums. Suzanne also spent eight years heading up the marketing division for People Karch International (PKI), a management/consulting company providing health and wellness products and services.
From the development and management of a brand and its identity to the public relations and promotional campaigns, Suzanne has played an integral role in the local and national launch of numerous new ventures/organizations, products and services. Her experiences span both the corporate and consumer aspects of marketing. Suzanne's demonstrated ability in working both at the grass roots level of marketing as well as developing and spearheading relationships with multiple international Ad/graphic agencies and PR firms has given her the ability to work at all levels of an organization or product. New corporate and product launches include; Lexant Inc, Hyarc Technologies, doHealth (on-line health management tool), Biometrics (a comprehensive weight management program), PKI's Software for Windows and Health Spectrum (a health risk appraisal tool).
Suzanne's highly communicative style and depth of experience in the health/marketing arena serve as the basis for her ability to maximize both reach and impact in the launch of new organizations, products and services. Suzanne holds a Bachelor of Science degree in Health Promotion from James Madison University in Virginia. back to top
Mary Shokes
Manager, Sound Design and Audio Production
mary@newsof.com
Mary brings 8 years of professional multimedia sound design and audio production experience. With video games and websites as her focus, she has experience in many areas of the trade, including system design, field and location recording, creative sound design, audio producing, audio editing, soundscapes, all aspects of working with voice talent, and music interactivity. She has put her talents to use on websites such as MungoPark.Com, Altrec.Com, SecondStory.Com, MSN.Com, Viatru.Com, acscsn.org and others. Games that Mary has been a member of the development team have included Microsoft's Close Combat: A Bridge Too Far, My Personal Tutor, MSBaseball2000, NBA InsideDrive2000, NFL Fever 2000, Flight Simulator, and others. She recently finished audio production for all of the audio tours in the Experience Music Project Museum in Seattle. It is not uncommon for Mary to be on hiatus to record on her own in the jungles of the Amazon, or the mountains of Ecuador.
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Tony Lotven
Director of Communities Management
tony@newsof.com
Tony is a twenty-year business and marketing veteran, spending much of his career in the apparel, gift, advertising, and advertising specialty industries. Graduating from the University Missouri, he gained his experiential knowledge first as a nationally recognized manufacturers' representative, then as a Top 100 business owner in the decorated apparel industry, and finally as a marketing and creative consultant. During his extensive career, he has worked with hundreds of clients and businesses, ranging from small retail outlets, to large manufacturers, to world-class apparel companies. His clients have included Calvin Klein, Tommy Hilfiger, and Caterpillar International. He is a contributing editor for Impressions Magazine.
In joining the NewSof Group, Tony brings his communication, planning, creative, business, marketing, and personal skills, education, training, and experience to forward-thinking solutions for health care concerns.
Tony is also a life-long accomplished musician, using his skills as a performer and in the studio, being versed and involved in all aspects of the production of original music, music beds, and creative audio advertising. He is a member of Broadcast Music International (BMI). He is a very dedicated husband and father of three children, and derives much of his drive, compassion, and joy from his family. back to top
David Urban
Senior Web Designer
dave@daveurbanart.com
After graduating with honors from Art Center College of Design, David Urban jumped headfirst into technology, designing interfaces for children's educational software. David then launched the inaugural homepage for Warner Bros. Online and designed sites for other WB properties, including HBO and Madonna. David served as a roving art director for idealab!, an e-commerce incubator, where he worked on sites for GoTo.com, WeddingChannel, eToys, and Tickets.com. David landed permanently at Tickets.com, helping to define their visual brand identity both online and offline. After opening his own design firm in 2001, David began working with NewSof Group, designing sites for organizations such as the Dairy Council of California and the American Cancer Society. David brings a rare combination of graphic design and illustration, plus a thorough understanding of Web design and architecture to the table. When not working, David transforms into a guitar-playing, oil-painting zealot who occasionally drives his family nuts.
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Al Boss Webmaster/ Web Developer
Al Boss broke his first computer in 1978, when the University of Missouri administrative mainframe declared him dead, and the Registrar's office insisted he must be deceased because "the computer could not make that kind of mistake". His graduate degree is in community development. He became involved in using Internet tools to help people design their own community processes and projects. He has developed Web sites for a number of organizations, ranging from the world's largest healthcare benchmarking software corporation to the Community Management Programme of Uganda (a United Nations program), and was a judge for the National Information Infrastructure awards. He was previously the Web Master for Design Intelligence, and developed both client and server-based demonstrations using tools including Perl, Java, JavaScript, DHTML, RealAudio, and Macromedia Flash. On the online training side, he developed course materials for, and taught, website usability, user-centered Website design, HTML, basic Web site design, Internet use: introduction and advanced use, use of operating systems and office software, including Microsoft Windows, the Microsoft Office Suite, Linux, StarOffice Suite, MacOS, ClarisWorks, Sun Solaris, and Irix.
His Web site for the Community Development Society won the International Community Development Achievement award, and his Web site for Design Intelligence won the Software Publisher's Association design award.
Al is a volunteer with Neighborhood Networks, Seattle Habitat for Humanity, Cancer Lifeline, Crisis Clinic, the King County Library System, the Westwood Neighborhood Council, South Seattle Cooperative Preschools, the Community Development Society, the University of Missouri Alumni Association, and the Seattle Community Network. He consumes a frightening amount of coffee.
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Kristina Olson Web Designer/ Developer
Kristina Olson joined NewSof Group as a Web Designer/ Developer after being employed five years with Starbucks Company as a Shift Supervisor while pursuing her degree in Web Design.
Kristina is continuing her education in Web and Graphic Design at Lake Washington Technical College. She utilizes HTML, Photoshop, Illustrator, Freehand and Flash with ongoing projects at NewSof Group.
She is the youngest member of NewSof Group, and looks forward to continuing her professional growth as a Web Design/ Developer.
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Subuhi Asheer MPH
Analyst Consultant
Subuhi joined NewSof as a consultant while obtaining her Masters degree in Public Health from Yale University. She has since worked on several key projects including the development of a prenatal health care program for the March of Dimes, and the American Cancer Society online program for Cancer Survivors. With her main focus on international health at Yale as well as her consulting experience at UNICEF and NewSof, she has gained important communication, research, and analytical skills. Prior to working with NewSof, she has had extensive biomedical research experience and has developed skills key to working in health administration and pure science environments at the National Institutes of Health in Bethesda, MD, and at Rockefeller University in New York.
Subuhi is currently working with NewSof from Karachi, Pakistan. Her US educational background and job experience, combined with her current understanding of the health issues in Pakistan as well as on a global level, bring a unique and crucial perspective to the NewSof team.
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