Content Development

You probably have never head of a great information teller, however this is not the case when it comes to storytellers. Most of what is important to us comes through descriptive narratives, stories, myths, and tales. The best presentations include more than a couple great stories, not to mention a great storyteller. So why is so much of the ‘educational’ information we read completely devoid of this; stacks of bulleted and charted PowerPoint Presentations? Wouldn’t the sound of a voice, a picture, or a pertinent personal story add so much? Good question!

NewSof builds content that is specifically designed to bring vibrant storytelling along personal and professional experience as it relates to information (context), and ground this in behavioral change theory. We have focused on two primary ways to do this, Narrative Content and Tailoring. These can be used separately or in combination depending upon your needs. And we incorporate audio and visual into the heart of all the content we build.

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