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Strategic consultants
S. Michael Ross MD, MHA
Michael Ross has been a leader and innovator in a variety of healthcare settings over the past two decades. He was Chief Medical Officer of Health Online, Inc., a leading e-commerce and e-care company working with a network of healthcare organizations across the country to develop custom and syndicate eSolutions.
A pediatrician by training, Dr. Ross has nine years of clinical experience and managed one of the most successful pediatric practices in Washington, DC. After leaving clinical practice, Dr. Ross served as Vice President of Medical Affairs and Chief Medical Officer at MetLife HealthCare Network of South Florida, Inc. where he managed a 4,000-member provider organization with responsibilities for over 100,000 covered lives. Dr. Ross also served as the Executive Director of Scottish Rite Pediatric Partners, a full?service Medical Service Organization providing practice and clinical management services to over 100 pediatricians in Atlanta, Georgia.
Prior to becoming Health Online, Inc.'s Senior Medical Officer, Dr. Ross' efforts were focused on developing products designed to allow the safe synthesis of select high quality complementary and alternative medicine (CAM) services into conventional care. He launched five branded holistic healthcare centers (EverWell Healthcare Centers) in Atlanta and Denver, developed more than 2000 holistic algorithm extensions allowing patients to be appropriately triaged across the full clinical continuum and developed a large carefully credentialed CAM provider network (HolistiCare) successfully engaging two major health plan clients (3.4 million covered lives) in Georgia.
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Douglas E. Goldstein
Doug is a widely recognized global eHealthcare strategist, consultant and educator. He has helped leading healthcare organizations develop e-businesses and e-services necessary to improve performance and enhance profitability. Douglas is the author and editor of the new book and CD-ROM, e-Healthcare: Harness the Power of Internet e-Commerce and e-Care (Aspen Publishers, Inc. 2000). He has been the e-Strategist and developer of numerous health and medical Web sites including: Medformation.com, HealthOnline.com, Health Adventure, a 1998 Smithsonian, ComputerWorld nominee; GreatestHits.com, DreamDog.com, Bio-Portraits.com, THEO - Teen Health Education Online, and eHealthcare.net.
Mr. Goldstein is the President of eHealthcare.net. eHealthcare.net is an innovative e-Healthcare development and consulting firms dedicated to better healthcare through appropriate use of technology. He also has served as founder, Chairman and CEO of Health Online, Inc. for eight years and he was a co-founder and vice president of 1-800-DOCTORS (1-800-DOCTORS.COM), a doctor information and appointment service. Doug also serves on numerous advisory boards for public and private eHealth companies including RnetHealth, Inc. (www.rnethealth.com) and Cytura, Inc. (www.cytura.com). He writes "Medical Internet," a monthly column for Managed Care Interface magazine and he has penned numerous articles on healthcare e-commerce and e-care. In addition to the recent e-Healthcare book and CD-ROM, he was the lead author of five finance, healthcare and business Best of the Net Internet books from McGraw Hill Irwin and three noted books on healthcare management.
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Kathleen Cromp RN, MPH
Kathleen is a senior consultant with NewSof with a focus on organizational improvement and change, working with leaders, clinical care providers & staff, and policy-makers. Her focus is organizational learning and systems that lead to improved performance and policy & regulatory compliance.
Most recently, Kathleen held the position of Director for Quality Integration at Group Health Cooperative in Seattle, where she led development of the organization's quality system and improvement strategy, and successfully designed & introduced a model for system-wide clinical improvement that still endures 8 years after its inception. During her tenure at Group Health, Kathleen also directed the Family Practice Residency and the drug and alcohol treatment unit.
Kathleen has been on the teaching faculty of the Institute for Healthcare Improvement (IHI) since 1990, having taught quality improvement concepts and methods in a variety of settings locally and nationally. She currently directs IHI's Rapid Cycle Improvement course. Her 20+ year healthcare experience also spans preventive care, clinical operations, program development and implementation, policy and regulatory requirements, and nursing practice.
Previous positions have included nursing and management positions at Children's Orthopedic Hospital and the University of Michigan Medical Center in Ann Arbor Michigan. Kathleen holds both an RN degree and Masters of Public Health from the University of Michigan.
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Richard Marks MHA
Richard is a senior consultant for NewSof who assists healthcare organizations with strategic planning, business development, market assessments, and project management. Mr. Marks has special expertise in business analysis, systems operations, alliances and partnerships, and managed care. He also works with healthcare organizations on performance improvement through organizational assessments, operational analysis, and strategy development.
Mr. Marks has served as a consultant to hospitals and health systems for the past two years, assisting them with planning and business development projects. Prior to beginning his consulting practice, Mr. Marks worked for twenty years in executive management positions at Group Health Cooperative of Puget Sound, one of the nation's oldest, most respected managed care organizations. He was the founding President and Chief Executive Officer of Virginia Mason-Group Health Alliance, Inc., and guided it from a start-up venture to a statewide health plan serving more than 75,000 people and generating more than $125 million in annual revenues. He also served as the CEO of Options Health Care and the Virginia Mason Health Plan.
Prior to assuming his health plan position, Mr. Marks served as Group Health's Vice President of Quality and Planning, with responsibility for planning and policy analysis, quality management, organization development, and research activities. In addition, he worked for ten years in Group Health's delivery system, as a Regional Vice President with management responsibility for a 150-bed hospital, a large multi-specialty center, and six primary care clinics in east King and Snohomish counties. He also was responsible for managing Group Health's contract provider networks in Western Washington State.
Mr. Marks has also services as Human Services Planner, and as a Clinic Manager for the Northwest Baltimore Corporation. Mr. Marks has a Masters degree in Health Services Administration from the University of Washington, and a Bachelor of Arts degree in history from the University of California at Berkeley.
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Darryl Price
Darryl serves as a senior consultant for the NewSof Group. In addition to NewSof, Mr. Price is the Principal of Old Dogs in the New Economy, a marketing and business development agency, connecting new economy technologies and old economy business fundamentals. Previously, Darryl served as Executive Director of Physician Markets for Pointshare Corporation, a national leader in providing secure online health care business transactions. His responsibilities included physician market product positioning, pricing, tactical sales planning and implementation. Prior to his work with Pointshare, Darryl was the Executive Director for Business Services for Group Health Cooperative and was responsible for all business development for the clinics, hospitals and occupational health services, managing $64 million dollars of revenue for the organization. As part of his responsibilities Darryl led an organization-wide consolidation of business operations including redesign of all roles and responsibilities, weekly, monthly and annual targets identified and tied to performance. Created and led Group Health's centralized business operations department in implementing the first ever business operations manual (hard copy and on-line),on-line and classroom coding support, audits, and training programs.
Before coming to Group Health, Mr. Price was the Principal of Price & Associates, a business development and marketing company. His clients crossed a wide variety of business sectors of the economy. His clients included: Boston Traders, Virginia Mason Medical Center, Fresh Squeeze, James Jeans, Group Health Cooperative, Restaurant Services Incorporated.
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Barbara Porter MA
Barbara holds a degree in International Economics from the Fletcher School of Law and Diplomacy at Tufts University. She is a visionary leader with entrepreneurial spirit. Experienced in developing marketing strategies for B2B as well as B2C opportunities, she is skilled in business development, consultative selling and strategic account management. Her expertise lies in keen strategy development, analytical and persuasive skills. Her extensive industry experience includes information technology, healthcare, consulting services, and investment services.
She has spent the past four years working as Senior Consultant and Director, Client Services and Development at Milliman and Robertson, Inc. where she developed the first business development and marketing strategy for a rapidly evolving healthcare consulting group. Also included in her list of achievements is the launch of the first M&R internet site. Before joining M&R, Barbara has worked for Wang Laboratories as an International Marketing Consultant, at Safeco Securities as Marketing manager, and she was the Director of Sales at INC magazine.
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